Privacy Policy

Effective September 24, 2026

Excel Electrical, operated by Excel Lighting & Electrical Supply Co. (“Excel,” “we,” “us”), operates excelele.com. This Privacy Policy explains the information we collect when you visit our website, contact us about lighting and electrical products or services, or opt in to receive SMS/MMS communications from Excel Electrical, how we use that information, and the choices available to you.

Information We Collect

When you contact us, submit a form, request a quote, place or inquire about an order, or communicate with us by phone, email, or text, we may collect information such as:

Your name
Company name
Email address
Phone number
Mailing address or job location
Product information
Project information
Quote information
Account or order details
Information you voluntarily provide in communications with us

Our website may also automatically collect certain technical and usage information, including IP address, browser or device type, pages visited, referring pages, and cookie or similar technology data.

How We Use Information

We may use the information we collect to:

Respond to inquiries and customer requests
Prepare, provide, and follow up on quotes
Communicate regarding products, projects, orders, accounts, or customer support
Process and administer customer requests and transactions
Operate, maintain, secure, and improve our website and business
Prevent fraud, misuse, or security incidents
Comply with applicable legal and regulatory obligations

SMS/MMS Messaging

If you voluntarily opt in to receive text messages from Excel Electrical, we may use your mobile phone number to send SMS/MMS messages related to your inquiry, quote or product request, project, order, account, or customer support.

Message frequency varies. Message and data rates may apply. Consent to receive SMS/MMS messages is not a condition of purchase.

You may opt out of SMS/MMS communications at any time by replying STOP to a message from Excel Electrical.

For assistance, reply HELP or call us at (586) 693-3435.

Mobile Information and SMS Consent

Excel Electrical does not sell, rent, transfer, or share mobile phone information, SMS/MMS opt-in information, or text messaging consent with third parties or affiliates for marketing or promotional purposes.

All categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS/MMS opt-in information and consent are used only for the messaging program for which the customer provided consent. SMS/MMS consent is not transferred to another business, affiliate, third party, or messaging program.

Service Providers and Other Disclosures

We may provide personal information, excluding text messaging originator opt-in data and consent, to service providers that perform services on behalf of Excel, such as website hosting, information technology, business operations, or customer service. These service providers may use such information only as necessary to perform services for Excel and may not use it for their own marketing or promotional purposes.

For clarity, the service-provider sharing described above does not include text messaging originator opt-in data or SMS/MMS consent.

We may also disclose information when required by applicable law, legal process, court order, or governmental request, or when reasonably necessary to protect the rights, property, or safety of Excel, our customers, or others.

Sale of Personal Information

Excel does not sell mobile phone information, SMS/MMS opt-in information, or text messaging consent.

Cookies and Website Technologies

Our website may use cookies and similar technologies to help operate the website, understand website usage, maintain security, and improve functionality.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, administer customer relationships, maintain appropriate business and compliance records, resolve disputes, enforce agreements, and satisfy applicable legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information in our possession. However, no website, electronic storage system, or method of transmission over the Internet is completely secure.

Your Choices

You may contact us to ask about personal information you have provided to us or to request a correction or deletion, where applicable.

You may opt out of SMS/MMS messages at any time by replying STOP.

You may control cookies through your browser settings.

Contact Us

For questions about this Privacy Policy or information you have provided to Excel Electrical, contact:

Excel Electrical
Operated by Excel Lighting & Electrical Supply Co.
2667 E 8 Mile Rd
Warren, MI 48091
Phone: (586) 693-3435

Our Waterford Township location can be reached at:

Phone: (248) 955-8888